NEXT/NOW went all out with the production of this game to capture every detail including a video shoot of Jamie McMurray and recording sound effects from a real-life pit stop. Finally, the user receives an email sharable with their pit stop time, which they surely use for bragging rights.
The user then hands Jamie a Big Mac and sends him back out on to the track. Using the HTC Vive hand paddles, users see the race car scream to a stop, then rush to change the front and rear tires. Fans put on the headset and were transported into the excitement of a virtual NASCAR pit stop where Jamie McMurray, driver of the McDonald’s #1 Chevy SS, instructs them to become part of the team by changing the driver’s side tires in a race against time. While the races were exciting, the real game-changer was NEXT/NOW’s one-of-a-kind Brand Virtually Reality game on the (not yet publicly available) HTC Vive. In this award winning activation, McDonald’s tapped a team of all-stars including NEXT/NOW to create a brand virtual reality experience for the hundreds of thousands of NASCAR fans during the 2016 Sprint Cup Series.
